Delivery of all sorts of items has become extremely popular. People no longer just order big items online and have them delivered to their homes; people like to have their groceries and other everyday items delivered to their homes. One of the new budding delivery industries is alcohol. Delivering alcohol can be a great way to expand your delivery services.
Thing #1: Have a Secure Ordering System
First, you need to have a secure system for ordering food and alcohol from your business. This is not something you just want to do over the phone. Instead, this is something that you want to have an app or a website where people put in their orders.
Using a form via an app or website for people's orders will help make sure you get the order correct and will help cut down on fraud. Someone is less likely to try to order alcohol when they are under 21 if they first have to set-up an account, provide their address, and provide payment information.
Thing #2: Train Your Delivery Drivers
Second, you need to train your delivery drivers. You may want to have your delivery drivers take the courses that are required for restaurant servers to serve alcohol so that your delivery drivers can learn how to accurately check identification and to spot fake IDs. Check with your state regulating body and see what formal training may be required for delivery drivers. Some states treat individuals delivering alcohol more like store clerks, and others more like restaurant servers, both of which require different training.
Thing #3: Only Deliver to Those Over 21 Years of Age
You need to make sure that you only deliver to those who are twenty-one years of age. You should invest in an app that allows each delivery driver to scan the identification of the person who accepts the order; this is just another way to ensure the safety of your business and customers. Make sure your drivers know that they are not to leave the alcohol at the door or give it to someone who is intoxicated.
Thing #4: Advertise Your Service
Once you have all the systems set up and your delivery drivers trained, it is time to advertise your services to your customers. You are going to want to add information about your alcohol delivery to your website and promote it through your social media accounts. If you have an email or text list, this is a great time to use that contact information to promote these new services. You may want to offer free delivery to get customers to start using this service.
If you want to expand your business, get into the delivery game. People love having things delivered to their homes. You will need to set-up an app or website to handle your alcohol delivery orders, train your drivers on how to handle these special deliveries, and then roll out the new service to your customers. You may visit websites that help with how to order alcohol for a sports bar or other venue to learn more.
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